GREENBOATS is about developing innovative products. Products that create value for our customers because we can satisfy their demand not only in terms of costs and performance but also in terms of sustainability.
Think of it as a space defined by three axes 1. costs, 2. performance, and 3. sustainability. With everything we are doing, we are trying to reach combinations of these three variables that have never been reached before.
We are doing this by creating an infrastructure centered around the creativity of highly skilled craftsmen that are able to act out of intuition and are supported by excellence in Engineering, R&D, and an environment that encourages unconventional thinking.
For proof that these are no empty words have a look at our Flax27 Daysailer. With a price tag of €120.000 excl. VAT for a well-equipped edition (incl. E-Engine and Lifting Keel), the 27-foot sailing boat is made out of 80% natural and/ or recycled materials and has a weight of approx. 1.200 Kg. In other words, it comes at a competitive price, superior performance in terms of weight, and incomparably better environmental credentials.
All of this is based on a clear vision of the future. We are convinced that sustainability will be perfectly priced into products and services. When exactly that will be the case will largely depend on bottom-up pressure from the public in terms of their consumption behavior, as well as the top-down pressure in the form of new government regulation. In the end, it will come down to technology that enables to measure and communicate sustainability 100% objectively and at close to zero costs.
Since we don’t know when this will be the case, we refer to this as Horizon 3. Currently, we are in the transition from Horizon 1 to Horizon 2. Horizon 1 describes the time from 2009 when Friedrich first started exploring alternative materials until our recent and ongoing investments into our team as well as into additional manufacturing capacities that will allow us to produce at more competitive prices and deliver to a quickly growing number of clients and customers in Horizon 2.
And mark our works: People will be surprised by the price of sustainability or better the true costs of the lack thereof. As a consequence, the ability of businesses to cost-efficiently increase the sustainability of their products and services will become one, if not even the most important driver for competitive advantage in the future. Therefore we are, already today, investing all our focus into creating the technologies and infrastructure needed to give our clients an edge for the future